Cross-Cultural eMarketer And International Sales Specialist

International Business Definitions

I recently wrote that I have noticed a trend here in Europe towards seeking web marketers with traditional offline marketing experience.

I have also already mentioned I’m currently reading Akin Arikan’s book Multichannel Marketing. It is a great read and I highly recommend it to all internet marketers. Akin Arikan uses a great way to describe the difference between Offline Marketers and Online Marketers. This is what he says:

Online Marketers have a mind-set comparable to the film Matrix.
= They know how to deal with lots of data streaming in from all different sources.

Offline Marketers have a mind-set comparable to the television series CSI: Crime Scene Investigation.
= They know what the best questions to ask are.

This is a great analogy. Offline marketers have more experience, or at least there is more history to reference. This is why they have learned how to ask the right questions. [click to continue...]

International Content Creation

Many small businesses would like to develop their business internationally. But they always seem to put it off. The reasons for putting off international business development are varied and multiple.

All businesses have had to adjust to many different marketing channels. But are they using the different marketing channels effectively for their businesses? This is the challenge businesses of all kinds face today.

I am currently reading Akin Arikan’s book, Multichannel Marketing. Akin says there are very few businesses currently using the different channels available to them effectively.

When small businesses are still grappling with effective multichannel marketing for their domestic markets, it’s no wonder international marketing today appears to be confusing.

That’s when a simple marketing strategy works best. [click to continue...]

Uniquely Cindy - International Marketer Review Blog Carnival

Here is a list of links to other interesting articles elsewhere on the web

Welcome to the August 2nd, 2008 edition of the International Marketer Review.

Last week Sheila Danzig’s Earn an Online Bachelor Degree in Criminal Justice was voted best post. Congratulations Sheila.

Copywriting

Andre Thomas presents How to increase conversion and cut your work load posted at Web Copywriting Tips And Secrets By Andre Thomas.

Allison Nazarian presents What comes first: Your blog or your website? posted at CopywritingForVAs, saying, “Today, for many folks, the Internet is the first place they turn when they’re looking for a business service or researching a company. If you don’t yet have a website for your VA business, I guarantee you’re missing out on opportunities!” [click to continue...]

International Business Definitions

Depending on where you live, you will see more ads for eMarketers than Geek Marketers. Where I live here in France, an “e” is an easy solution to refer to anything to do with the web. I have also noticed quite a few people in North America referred to as Geek Marketers.

But there is a difference. [click to continue...]

Multichannel Marketing

Multichannel marketing is important for your international business success. Most businesses recognize this by using various channels to market to their foreign customers.

Budgets and translations often impose limits to using the number of marketing channels desired. Yet the use of multichannel marketing is often critical to your international business success.

Multichannel marketing will help you to:

• Find the best communication channel for your international audiences
• Create more visibility from a distance
• Build trust through more active communication

When defining your multichannel marketing plan, it is important to: [click to continue...]

Multichannel Marketing

Yesterday I mentioned Akin Arikan’s book on Multichannel Marketing. Multichannel marketing is vital for international business development primarily based on web marketing. Many of you may not fully understand what multichannel marketing is.

It is really quite simple.

Just about every type of business today sells their products through multiple channels. As Akin Arikan says in his book, the only type of business today not using multichannel marketing might be the ice-cream man on the beach.

Multichannel marketing is when you use different channels to promote and sell your products. These channels include your: [click to continue...]

International Web Marketing Mix

My recent post on Cultural Blunders In Telesales inspired a few people to email me directly about this. Before I give further thoughts on this subject, I want to tell you where I stand.

Personal Opinion

Yes, as a person at home most of the time, with a phone number in the public phone book, I do experience all the down sides of Telesales.

My personal complaint is not to do with the bad timing and inappropriate sales pitches, which all of them are in my case. When my children have all left home I will probably get an unlisted number. This is my personal choice.

Cultural Blunders In Outsourced Business To Consumer Telesales

My personal complaint is the current trend I am experiencing with cultural differences leading to rudeness because of cultural miscommunication. There are days and weeks when it seems like all the companies actively practicing Telesales here in France have outsourced this interruption marketing practice to foreign countries unfamiliar with the basic culture here. [click to continue...]

Uniquely Cindy - International Marketer Review Blog Carnival

Here is a list of links to other interesting articles elsewhere on the web

Welcome to the July 26, 2008 edition of the International Marketer Review.

Last week we had a three way tie in the poll.

Hans, from Catch The Posts and Wanda Grindstaff, from Creating Abundant Lifestyles tied for first place. Congratulations to both!

International Marketing

Get Interational Clients presents A European Marketing Resource List - PowerAge Europe 110 posted at Get International Clients saying, “AdAge recently published their yearly listing of the 150 top blogs and bloggers in advertising, marketing and media. Here is the The PowerAge Europe 110 List Of Top European Blogs And Bloggers In Advertising, Marketing And Media.” [click to continue...]